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Facebook and TwitterUsers Differ

Robert Heiny

Research Scientist of Learning and Education
Flight Instructor
David John Hughes and colleagues report that Facebook and Twitter users have opposite reasons for logging into these sites.

They surveyed 300 people online about personality characteristics and preferences.

Among other findings, people who scored higher in "need for cognition" tended to use Twitter. By contrast, Those who use Facebook scored higher in sociability, neuroticism, and extroversion.

Said another way, Facebook is more social and Twitter appeals more to those exchanging information.

How do these data match your observations?

Source: David John Hughes, Moss Rowe, Mark Batey, Andrew Lee (2012). A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage. Computers in Human Behavior. Volume 28, Issue 2, March 2012, Pages 561–569. http://dx.doi.org/10.1016/j.chb.2011.11.001