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StaffIncremental BloggerBursting bubbles

Bursting bubbles

Jason Calacanis tries to set the record straight on determining the value of a web property. He insists it’s not about counting eyeballs, it’s about revenue.

Fine.

But keep in mind that for many of these web properties they generate their revenue from ad sales. And the customers that purchase the ads are interested in audience size and quality. So indirectly or not we’re back to tracking eyeballs.

Loren
Lorenhttp://www.lorenheiny.com
Loren Heiny (1961 - 2010) was a software developer and author of several computer language textbooks. He graduated from Arizona State University in computer science. His first love was robotics.

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