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HardwareSmartphonesTablet owners spend while Smartphone owners browse

Tablet owners spend while Smartphone owners browse

IBM analytics for Christmas Day were released and summarized; tablet owners outspent Smartphone owners. Tablet owners averaged $95.61 per order. In comparison smartphone users averaged $85.11 per order.

I tend to look on the phone while out shopping or out with friends, then I return to a site with one of my tablets to buy an item. I suspect others do the same. However, I’ve been carrying the tablet more often. A friend of mine no longer carries a Smartphone and only carries an Apple iPad mini.

The same press release suggests owners of Android devices do not spend as much money as iOS owners.

References

Alert: Mobile Traffic and Sales Surge on Christmas Day 2013. IBM. Retrieved December 26, 2013, from http://www-01.ibm.com/software/marketing-solutions/benchmark-hub/dec26.html

LPH
Layne Heinyhttp://www.layneheiny.com
LPH is a high school physics teacher interested in the Apple iPad and iPhone, Microsoft Surface, Tablet PCs, and other mobile devices. He resides with one large dog who begs for pizza, hamburgers, French fries, and anything else on the dinner table.

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