Who says ink isn’t cool? Leapfrog shows how.
I saw a commercial on WB for the FLY pen and just had to check out its site www.flypentop.com for more on this digital pen. This is so Kimberly (my niece). If you’ve ever wondered how ink can be marketed to the digital generation, check this site out. It’s mandatory viewing for the Tablet minded.
The site shows you how you can use the Leapfrog digital pen to draw musical instruments that you can play, how to handwrite events that are recorded in the digital pen for playback later, language translation of handwritten words, and a paper-based calculator. Maybe the approach isn’t all the practical, but the presentation is spot on.
Blows me away.
From an August BusinessWeek article on Leapfrog and the FLY pen:
The early response from toy reviewers has been quite positive: Influential toy-review newsletter Oppenheim Toy Portfolio just gave the Fly pentop an outstanding toy award. “Fly pen in particular caught imagination of our tween testers,” says the outfit’s co-founder Stephanie Oppenheim. “It’s a home run.”
(One comment I have to analyst Anthony Gikas quoted in the BusinessWeek article: Uh, the marketing to me looks like it’s targeting pre-teen (8-11 year olds). The actors are teens marketing to pre-teens.)
In case you’re wondering WalMart, Toys R Us, Target, and other retailers are carrying the pens. Prices start around $99.