American Express started Small Business Saturday in 2010 by marking the Saturday following Thanksgiving as the day for consumers to buy locally from small businesses. The idea has caught on with some consumers. The President and his two daughters showed their support on Saturday.
“President Barack Obama and his teenaged daughters, Sasha and Malia, went to an independent book store in Washington to buy books as a way to promote Small Business Saturday, an event aimed at boosting small businesses.”
Nawaguna, E. (2014, November 28). Obama and daughters hit bookstore for Small Business Saturday. Retrieved November 29, 2014, from http://www.reuters.com/article/2014/11/29/us-usa-obama-shopping-idUSKCN0JD0NK20141129.