LPH submitted a new blog post:
Netbooks Smash the Competition: Really?
Netbooks Smash the Competition: Really?
Continue reading the Original Blog PostI admit my fascination with marketing terms is inconsistent, however, my concern over the naming of new products has a long history. I was against the over use of the Pentium name. How many ways can you add to the name? - no high five from me.
The product name sets the tone and gives clues to the target market. The name provides the meme. For example, the Tablet PC name suggests a...