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StaffIncremental BloggerApple Continues to Make Deals Before the iPad Release

Apple Continues to Make Deals Before the iPad Release

The Wall Street Journal is reporting that Apple continues to have meetings with different media organizations in an attempt to secure content for the iPad. They conclude Apple is limiting the scope of the device and reducing emphasis on television, newspapers, and magazines.

The last-minute discussions show the complexities that Apple and Chief Executive Steve Jobs are facing in creating an Internet-connected multimedia device, which has pushed the company to pare back some of its initial intentions for the iPad’s release.

According to the story, the one area of success is the iBooks application.

People familiar with the matter said the largest publishers are on track to deliver most of their titles and it should have almost all of the books as existing e-readers like Amazon.com Inc.’s Kindle and Barnes & Noble Inc.’s Nook.

The first few minutes of the WSJ video provides a great discussion of the iPad successes and failures since the January announcement.

On an optimistic note, the WSJ article states one of their sources estimates hundreds of thousands of iPads have been sold. Thus confirming earlier estimates that sales have been brisk.

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[…] from Apple that content is important to the success of the device. Yesterday’s reports were negative in terms of Apple attempting to strike media deals with television and magazine companies. The report from Flurry puts a positive spin for Apple back […]