John Porcaro returns to the blogging world with fresh insight on the value of corporate blogging:
“Today I had the opportunity to have lunch with a couple of guys I really admire: Robert (you all know) and Bill Taylor, founder of Fast Company magazine…The conversation centered on blogging…The topic at one point turned to the way blogging can actually empower employees. How better could someone who is known as an expert with his co-workers extend that out beyond his role at work than becoming a prolific blogger?…Beyond that, I’ve found that blogging makes me a lot more interested in seeing what’s going on in the marketplace, staying current on trends, reading business books and magazines, and staying connected with others who share my values.”