Many schools aren’t taking advantage of social media applications as a way to connect with students, parents, and community members. A video interview with Groundswell coauthor Josh Bernoff, VP and Principle Analyst, Forrester Research offers suggestions for business that teachers can adapt to schooling.
Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat.
Tableteers and other mobile PC users, here’s an opening to step forward to provide guidance to other teachers and administrators about what others say about them and how they may address this phenomenon in order to increase student learning.
Let us know how you use your Tablet PC, UMPC, MID, or other mobile PC to convert social technologies to increase student learning rates.