Gizmodo weighs in on Apple’s battle with third-party developers for the iPhone:
“At Mossberg’s All Things D conference, Jobs mentioned that the thing Apple wasn’t good at, compared to MSFT, was the ability to work with partners. Some believe that’s a big part of why Apple lost the Big OS War back when GI Joe was a Saturday morning cartoon. So why make the same mistake twice?”
Because they can.
It’s often the type of mistake that businesses make to cap themselves. To keep the company scale at the level they feel most comfortable with.
Apple is locking itself into a battle for the edge of the market. Likewise Microsoft is pinned to IBM’s IT market. Is either wrong? It depends on which customer you are.