Jonathan Schwartz of Sun wants to give you an Opteron server if you blog about the experience of using Sun technology.
I like this idea. It leverages the power tech-influential bloggers. Of course, this is a small segment of the overall market, but I’m convinced it’s allocating resources in the right growth direction. That’s the key.
Sometimes you have to look ahead. This is one of those ideas. It’s a bit of a gamble, however, as Jonathan points out in his post, they’ve had surprising return on their marketing investment so far. On average they get one purchase order per 15 servers.