Alan Brown and Elizabeth Marsha report that a brief flash of an entirely novel symbol before its subsequent, longer presentation, significantly increased the likelihood that a participant would wrongly claim to have seen that symbol prior to the experiment.
Indeed, novel symbols not preceded by a subliminal flash were judged to be familiar just three per cent of the time, compared with 15 per cent of the time when preceded by a subliminal flash of the same symbol.
I wonder if Tablet and...
