Has HuffingtonPost harmed their brand?

[LPH]

LPH submitted a new blog post:

Has HuffingtonPost harmed their brand?

HuffingtonPost cut off anonymous comments yesterday and is forcing anyone who wants to comment to use their Facebook ID. Is this a good decision?

The far-out hyperbole found in the comments section of the HuffingtonPost website skyrocketed the website to fame. After all, a reason to view HuffingtonPost is the comments. In fact most of their stories are echoes of articles published on other websites but the comments provided lots of different perspectives.

Prior to the change, the number of...

Continue reading the Original Blog Post

 

[Albert]

The change will slow their page views and cost them dearly in advertising.

 

[LPH]

The change will slow their page views and cost them dearly in advertising.

Maybe not. Maybe this will add legitimacy to their comment section and convince others to register. I just don't like having to use my Facebook ID.