Loren
01-16-2008, 06:05 AM
I couldn’t help thinking that Apple is positioning the new MacBook Air in part as a business notebook–not specifically in words but*particularly*in the imagery being used.
For instance, in the online demo video, there are references to Mac Office (http://www.apple.com/macbookair/guidedtour/). No focus on iLife here. And there’s Apple’s new*commercial which shows the MacBook Air being pulled from a business-sized*manilla envelope (http://www.apple.com/macbookair/guidedtour/index.html?size=large). And then there’s the*classic business look of the device itself.
It’s not all business, of course. There were shots of a family friendly photo album and the like shown on the Air’s display. However, I can’t help but think that Apple is moving one small step closer to the IT world with the MacBook Air.
Yes, there are some big IT limits to this device. Is that an embedded battery? And not many ports for access. No direct ethernet. No expansion dock. No easy expandability. Hmm.
But still, one small step.
More... (http://www.lorenheiny.com/2008/01/15/is-the-new-macbook-air-the-number-one-business-notebook/)
For instance, in the online demo video, there are references to Mac Office (http://www.apple.com/macbookair/guidedtour/). No focus on iLife here. And there’s Apple’s new*commercial which shows the MacBook Air being pulled from a business-sized*manilla envelope (http://www.apple.com/macbookair/guidedtour/index.html?size=large). And then there’s the*classic business look of the device itself.
It’s not all business, of course. There were shots of a family friendly photo album and the like shown on the Air’s display. However, I can’t help but think that Apple is moving one small step closer to the IT world with the MacBook Air.
Yes, there are some big IT limits to this device. Is that an embedded battery? And not many ports for access. No direct ethernet. No expansion dock. No easy expandability. Hmm.
But still, one small step.
More... (http://www.lorenheiny.com/2008/01/15/is-the-new-macbook-air-the-number-one-business-notebook/)